AP
CRM & Sales
Apollo
Outbound prospecting and sales engagement
Useful for startups ready to run structured outbound, as long as ICP quality and deliverability come before volume.
Free plan Free plan available
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CRM & Sales
Compare crm & sales software for startups. Review practical use cases, pricing signals, strengths, limitations, and stage fit across 4 shortlisted tools.
CRM
Attio
Modern B2B SaaS teams
Strong choice for data-driven B2B teams outgrowing spreadsheets.
Free plan $29/user/mo
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CRM
HubSpot CRM
Inbound-led startups
Best all-around starter CRM for content- and inbound-led US startups.
Free plan $20/seat/mo
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CRM
Pipedrive
Founder-led sales teams
Ideal when sales pipeline clarity matters more than marketing automation.
$14/seat/mo
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