Analytics & Product

Scale-up product analytics and PLG reporting

Strong choice when product-led growth needs deeper cohorts, activation reporting, and team-wide analytics maturity.

Analytics

Google Analytics 4

2026-06-21

Every startup website

Non-negotiable baseline analytics for any US startup website.

Qualitative website behavior and conversion friction

Best when a startup has traffic but needs to see where visitors hesitate, miss CTAs, or abandon forms.

Product teams that need event analytics, funnels, and cohorts

Best for teams that have enough product usage to ask detailed activation, funnel, and retention questions.

Analytics

PostHog

2026-06-21

Product-led SaaS teams

Best product analytics for startups wanting PLG insights without enterprise pricing.